Whenever I am doing an interview, inevitably the journalist asks me “What are your favorite instagram accounts? Who’s doing it well?” and for some reason I choke. I go back to the standard, “I love …Read More →
Posts By: Gretchen
Study Global Fashion Marketing and Social Media Marketing in France this Summer.
Many of you may know that I spend my summers in France, the South of France to be specific. This coming summer 2015 …Read More →
How to improve your social media health. Here we dive into 5 behavioral adjustments any brand should undertake. When we notice it happening by the big brands, we know the little brands can learn and …Read More →
Luxury brands typically avoid social media engagement, or don’t take it seriously. They believe it detracts from the mystique and exclusivity of the brand. Whereas, 48% of the wealthiest consumers, prefer customer service via social …Read More →
This research paper prepared by me and my Parsons School of Fashion research assistant, Kyera Giannini, looks at how the social media networks have changed since marketers starting placing ads and annoying …Read More →
This morning I was listening to Todd Henry’s Podcast, “The Accidental Creative.” The episode entitled, “Stoking Your Curiosity” had me pulling out my notebook as I waited on a late train which, in fact, never …Read More →
How should Fashion Brands use the newest social media app, Snapchat, to build community? Download the Research paper prepared and presented by myself, and research assistant Kyera Giannini this Spring 2014.
Interestingly enough, as we were …Read More →
This past winter, it was bitter cold in New York City, with lots of snow. This means lots of meals indoors, lots of Friday nights on the sofa and for me, it meant developing a …Read More →
Lotte Department Store and GAMMA proudly announce that the Lotte World Tower/Mall Marketing Strategy Competition is open to graduate and undergraduate students who are interested in elaborating a “Lotte …Read More →
A discerning Northern European aesthetic blankets Amsterdam while the city rushes by on bike, tram, car, canal boat and on foot. It was difficult to not feel frenetic yourself trying to cross a street …Read More →