Luxury brands typically avoid social media engagement, or don’t take it seriously. They believe it detracts from the mystique and exclusivity of the brand. Whereas, 48% of the wealthiest consumers, prefer customer service via social …Read More →
Posts in the Category: Case Studies
This research paper prepared by me and my Parsons School of Fashion research assistant, Kyera Giannini, looks at how the social media networks have changed since marketers starting placing ads and annoying …Read More →
How should Fashion Brands use the newest social media app, Snapchat, to build community? Download the Research paper prepared and presented by myself, and research assistant Kyera Giannini this Spring 2014.
Interestingly enough, as we were …Read More →
You may be wondering, why does Gretchen need a team of fashion specific social media experts. “Aren’t you already the expert?” Why yes, however, I would reply, everyone needs a team of insightful, talented experts …Read More →