Whenever I am doing an interview, inevitably the journalist asks me “What are your favorite instagram accounts? Who’s doing it well?” and for some reason I choke. I go back to the standard, “I love …Read More →
Posts in the Category: Social Media
Study Global Fashion Marketing and Social Media Marketing in France this Summer.
Many of you may know that I spend my summers in France, the South of France to be specific. This coming summer 2015 …Read More →
How to improve your social media health. Here we dive into 5 behavioral adjustments any brand should undertake. When we notice it happening by the big brands, we know the little brands can learn and …Read More →
Luxury brands typically avoid social media engagement, or don’t take it seriously. They believe it detracts from the mystique and exclusivity of the brand. Whereas, 48% of the wealthiest consumers, prefer customer service via social …Read More →
This research paper prepared by me and my Parsons School of Fashion research assistant, Kyera Giannini, looks at how the social media networks have changed since marketers starting placing ads and annoying …Read More →
How should Fashion Brands use the newest social media app, Snapchat, to build community? Download the Research paper prepared and presented by myself, and research assistant Kyera Giannini this Spring 2014.
Interestingly enough, as we were …Read More →
Targeted brand voice management across all social media platforms
Your business is unique, and your social media and online marketing should be as well. Are you using your best brand voice to communicate with your …Read More →
You may be wondering, why does Gretchen need a team of fashion specific social media experts. “Aren’t you already the expert?” Why yes, however, I would reply, everyone needs a team of insightful, talented experts …Read More →
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Gretchen has held numerous panels at The School of Fashion. Her first panel brought together emerging blogger, Leandra Medine of The Man Repeller, motivational skater community video blogger, Levi Maestro of Read More →