How can fashion brands use Snapchat for marketing?

By Posted in - Blog & Case Studies & Planning & Social Media on June 15th, 2014 0 Comments

How should Fashion Brands use the newest social media app, Snapchat, to build community? Download the Research paper prepared and presented by myself, and research assistant Kyera Giannini this Spring 2014.

Interestingly enough, as we were finalizing the piece, Rachel Strugatz wrote about Fashion brands using Snapchat on Women’s Wear Daily. We’re definitely onto something.

Download PDF here: Snapchat White Paper June 15 2014

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