CULTIVATING COMMUNITY
Why a community building agency? Our philosophy and approach is rooted in finding and cultivating your community. Meaning, if you don’t care about or talk to your communities then it does not matter how great your product or service is, you will never resonate or cultivate passionate and loyal customers.
Time is our most scarce resource, that and water but don’t get us started. We are humans and need community and connection. Connecting together brings us all down to basics, as human beings not human doings.
MARKETING STRATEGIES
A large part of our work includes getting to know and understand the uniqueness held within each company. The process allows us to create a distinct brand voice which comes across consistently in all touch points.
+ New Market Entry
+ Brand Voice and Social Media Strategies
+ Direct to Consumer Email Marketing
+ Customer Segmenting
+ Brand Partnerships
+ Experience, Events, Activations
“Gretchen was instrumental in launching the social media presence for the School of Fashion at Parsons the New School for Design. At a time when many organizations regarded social media with skepticism, she had the vision and strategy to move boldly forward, engaging the Parsons Fashion community around major events like the Parsons Benefit and projects with partners including Amazon.”
CASE STUDIES
BUSINESS GROWTH